Everyone has places they would like to hide and others that should be highlighted! For example: I’ve got bigger upper arms and a generously-sized Buddha thanks to having kids. However, I do have long legs, skinny ankles, narrow hips and a decent rack – any of which I would like to show off. If I try regular tops, they’re too tight on my arms and cling to my Buddha. If I get a small in the “plus-sized” they are WAY too big.
Why aren’t clothes designed for the average American woman? No wonder we all have body image issues! You’re guaranteed to come home depressed from a shopping trip. Everyone deserves to feel beautiful. Even the most confident woman can falter after braving the mall!
Back to my trip last week. I simply wanted some new shirts to wear with my jeans. Nothing fancy. (I live in Colorado where casual is key.) I work from home but want to look like “I tried” even if I’m just out running errands. I shopped at Target, Old Navy, Macy’s, Banana Republic, Nordstrom and The Gap. The only place that had anything that was decent was Nordstrom, particularly their Caslon and Bobeau brands. I have a few Caslon (a Nordstrom brand) shirts that are above average, but have either lost their shape after a few washings or the fabric has pilled. Bobeau has treated me pretty well with their flattering lines…”known for it’s signature silhouettes that make every woman look great.”
As I sit here drinking what’s probably half of my day’s allotted calories in one cup of coffee, I understand that Americans have a weight problem. We spend too much time in front of our screens *ahem* and don’t move enough. I get it. But as a country who is always innovating sales and marketing strategies, why aren’t stores selling what we want? I know I could shop online but that can be time-consuming. I simply want to go to the mall, try things on at a few stores and come home with something that makes me feel I look good. Is that too much to ask? It shouldn’t be.
Kudos to Sport Illustrated for putting a “real woman” on the cover of their swimsuit issue this year. I think that Ashley Graham is a bombshell! She’s curvy and sexy like Marilyn Monroe. I also love Dove’s Campaign for Real Beauty and I feel like it has showed the world that everyday women and their bodies are beautiful.
Now you might say that I should get over it, that happens after you turn 40/have kids, exercise more! I get it. But why shouldn’t our consumer-savvy culture catch up? I actually would like to feel special after a shopping trip. Is that too much to ask? If I WANT to spend money in your store, shouldn’t you be catering to me…and the thousands of women like me?
That is all. End of rant. PS – If you have any good ideas of places to shop let me know!